Mobile App Digital Marketing for Finance Sector and Lending Business in India

Today we would study how digital marketing can be used for a big and crucial Finance Sector (the Lending Business sector).

We have already discussed the importance and future of mobile and Mobile App market. 

Finance industry is one of the biggest industry in the economy and we will see how a mobile App revolution can be leveraged by a finance sector to increase their business. This doesn't stop here we would be talking about how the traditional offline channel of sourcing can be smartly integrated with on-line channel.

Working for almost a year with a BFSI (Banking, Financial services and Insurance)  on Lending product of business Loan as a digital marketing manager I have seen the short comings of  digital channel. This article will address one of the crucial issue of nurturing the DSA  (Direct Selling Agents) and affiliate channel and taking it to the next stage.

Objective: 

• To effectively use the mobile application form for DSA (Direct Selling Agents) and other partners
• To create the first DSA-Mobile CRM which will help to generate leads, track performance, reporting and commission update and announcing of special offers and incentives.

 Why Mobile Application for Finance Sector:

1. Almost every DSA and channel partner ( Chartered Accountants) has a smart phone 
2. They understand the usage of mobile applications
3. Mobile application will help in speedy response which is time independent 
4. He does not have to call or manually send documents every time or every case

In principal approval will be given in Real Time which will delight the customer and enhance the DSA service

How will this help: 

1. Every time a DSA or channel partner gets any requirement of Loan he will not call the sales manager and wait for his arrival. He can directly enter the details of the customer in our mobile application and can check the basic eligibility criteria.
2. Consider a CA ( chartered Accountant) whose primary business is different, if he is your partner its not feasible for him to follow up with the customer and the sales manager every-time for each case.
3. He can simply fill the mobile App form check the eligibility and even you get the update about the new customer  with the partner. Doesn't that sound good?
4. Application will give better tracking of the Leads
5. Our partner will have easy tracking facility and all other customer status related update on the mobile. which also includes his incentives and payment disbursal.

What is to be done. 

Create a mobile Application for DSA ( Direct Selling Agents) and other partners

1. Create application form for each product eg: (Business Loan, Personal Loan, Home Loan etc)
2. Integrate the BASIC eligibility parameter to give loan with in the form. 
3. These leads will be captured in the system ( backend)
4. The sales manager will be intimated about the lead through an auto SMS trigged by the moible application.

Process and Other Advantages  

1. Every DSA has at least 4 – 5 tie up with other banks and NBFCs.
   So its crucial that we are on top of his mind and he calls us for each and every case.
   With mobile App he is bound to check the eligibility of every new case.
   Also because of the ease and comfort that we provide he would prefer us over others.
2. With one application for all products, he will also start giving new business for other products which he earlier din't.
3.  Once the lead is entered in the mobile application form the respective location or DSA's  sales manager will be informed with auto triggered SMS about the lead.
   With the available information  captured in the mobile app sales Manager can prioritize which case should be taken at priority also if there is lack of information the sales manager can guide the DSA and ask for more supporting documents before visiting the DSA office.
4. We can track month on month performance of each DSA and partner and plan our next month accordingly, we can understand on how each DSA  or partner is contributing and whom should we focused on. The one whose performance is decreasing can  be pushed for more business.
    
5. New Incentive plans and special contest incentives and prizes could be sent to all DSA with a single push message service on our application. This will ensure that information has been distributed to all.
6.  Weekly Updates and Ranking report can be shared with them.  Customer status update and commission payment update will be given on the mobile itself.
7.  With So much of ease and facility we would be a preferred choice of DSA and affiliate partners to work with.
8. Because its very easy to check the eligibility on line with in minutes DSA will enter every lead in the application. This will help us to generate more leads.
   We will succeed in creating a repository of all Eligible and Not Eligible lead – which will help us to increase the database for cross selling.

So I think I have listed lot many points for Us to consider mobile App digital marketing for Finance sector.  Do let me know what you think about this.

Akshay Palve - A digital Marketing Evangelist from Pune, Mumbai

How Can I Earn Money With My Mobile Application

Thinking to build a mobile App to earn money ?

 or you already have a mobile app and want to make some quick bucks from it ?

   If you have same question on your mind then your on a correct article keep reading..

After a lot of marketing efforts finally your app found a place on many smart phone and now you want to milk it so lets get started

Here are the 3 options you can adopt Monetize your Mobile App.

1. Paid App Downloads

You can generate direct income buy asking the user to pay one time fee to download the app or pay for subscription  which is recurring. Apps such as games and utlity fall under this category.

But as users are more likely to download free apps you can use the FREE + PREMIUM  = FREEMIUM model in which user can down any app for free and then pay for avail and premium service in the app.

     2. In-App Purchases

In this strategy it could be selling peer to peer, or selling extra service to delight the customer in games it could be to unluck game level or give extra lifes. you could also charge to avail extra information such as watching a video or a access a data. or you can also sell reall word products through online stores.

     3. IN App Ads

Similar to websites, you can also generate revenue by using AdMob to display ads inside your app. The most common type of in-app ads are banner ads, which overlay your app in a designated screen area. These could be your own house ads advertising more of your apps, or ads from other businesses that earn you revenue every time a user clicks on them or installs the app. You could also use interstitial ads, which appear as full-screen pop-ups at the entry or exit points of your app, or between levels. Interstitial ads can be visually striking, incorporating images, videos, and links to other websites. But these may disrupt the app experience more than regular banner ads.

Hope this was useful to you ? if yes then go start monetizing your app now!

I don't need money. But if you like this article I would request you to please share this with your friend so that they benefits from this. 

This is Akshay a digital marketing expert, consultant or evangelist from Pune, India, 

See you next time till then Keep Sharing

How to Market and track the Mobile App Performance

Hi Pals,

Its a lovely and Lazy Sunday morning here in Pune, as I am having my cup of coffee I just did some on-line shopping with the help of mobile App, Isn't the mobile app handy, convenient and perfect for a lazy guy like me know doesn't wish to open his laptop?

After placing the order with Mobile App I expect it to reach my home in the next week. Doing so I wonder how is the performance and user behaviour being tracked or monitored on the mobile App.

As the smartphone revolution is strongly backed by the Mobile Apps  hence its very important to understand how the your App interacts with the users.

To understand this I went to Mobile App Analytics Fundamental its a voluminous data in it. If you have a lot of time you can dig into it or continue reading here.

So lets check how can we  Market and track the Mobile App Performance

Tools for Marketing and Analysis:

You already know the Google Adwords Admob will be new to you, they both can be used to advertise on Google search network and on other mobile apps. there will be a separate article on how to market your app and how to generate revenue with the help your App.

AdMob

You can use AdMob to promote your app, as well, by advertising your app in other developers’ apps. But you can also use AdMob as a publisher by hosting ads for other businesses within your app to generate revenue.

Apps Marketplace

App Store and google play also provide useful data about the users who downloaded your app, they will share from where is user came organically or through campaigns This will be helpful for you.

Google Analytics

Talking about how to check the mobile app performance and tracking,  Google Analytics is a great tool.

Your data from Adwords Campaigns, Admob and also App Market place  can be combined at one place to understand how user can interacts with your app. Now you can better understand about your customers which will help you to refine your next ad campaigns

Conclusion

To promote your app to new users, measure user behaviour, and better understand the performance of your marketing and advertising we need to use all these tools.

In my Next Article I will Talk about Monetising your Mobile App

How to Increase Website Traffic for Certificate Attestation Service Providers

Hi guys I am back,  as promised we are ready to learn how to use digital marketing to increase your business rapidly.

So today I came with an example of  very small and specific business of  Certificate Attestation Services.

In one of the conversation with my client I understood that aspiring students who get a job countries like UAE, Qatar, Oman etc need to get their immigration certificates attested by the HRD also called as Apostille certificates As I could sense that attestation of certificates  is a very crucial part to secure our job hence it will also be a responsible and professional work that needs to be executed rightly and quickly.

So with a discussion with the client, he told me that he has decent website which talks about Certificate and Apostille attestation services on his site. He get around 150 visitors daily to his site and averagely 3 enquiries every  2 days. He wanted to understand how could SEO or Digital marketing help him increase his business and how could he get more leads.

So I analysed his website and fixed the basic  ON PAGE SEO for him. He was mainly targeting the keywords like:

• Certificate attestation for UAE
• Certificate Attestation for Qatar and Oman,
• Certificate Attestation Services in Pune , and similar few other long tail keyword.

My suggestion to him was to add few informative and guiding content on the keyword he targeted.

 So he started writing articles which talked about Certificate attestation Procedure for UAE, Process for qatar certificate attestation from India Etc ,

To his surprise he found that buy sharing informative knowledge with the potential prospect he actually succeeded in converting them to leads and finally to customer.

The daily visit to his site went to more than 300 he started getting more than 5 enquiries per day. 

He is very happy with result and continuously writes article for his customer. 

So today we learnt that we need to share informative content with the prospects. 

As this article is about certificate attestation service provider I will list a few of them over here just in-case you or your friends need it.

These service provider are from PUNE Only

1. Manav Consultants - Shivaji Nagar, Pune
2. Urgulf Attesttion- Pune 
3. Pune Apostille Attestation - Shankar Seth Road
4. PEC Apostille Services - Warje

I hope this was useful. If you are a certificate Attestation Service Provider than you can use the technique suggested.

If your at Pune do drop in to meet me for a discussion on digital marketing over a coffee

Digital Marketing For Business Development- lets not forget it

'Digital Marketing' the word is hype to the maximum nowadays.

With my blog you will see digital marketing from a different perspective.

Day in day I am reading and studying the latest in the D-marketing space. After lot of reading I filter the most new and important things from it. I use these techniques in my daily work for the organization that I work for and also the few clients for whom I work as a Freelancer.

As a freelancer I take care of the Search engine optimization-SEO for their business site, using social media marketing-SEM to increase their reach and visibility to the potential customers creating the brand visibility.

Working as a freelancer for more than a year with the same clients indicates that they are pretty happy with my work.

I guess we are diverting from the agenda. I write this first blog to inform you that here you would learn not some thing that you can found on any other blogs. I am not a great writer to write big and very catchy posts.

But what I will make sure is you learn something new and creative in the space of DIGITAL MARKETING.

The primary aim is Business Development with the help of Digital Marketing, if not this then no one would have ever made any effort to learn about digital marketing right ?

We shall discuss how internet marketing or search engine optimisation, Google Ads and social media can be used to help you increase your business from 1x to 4x. ( 4x- 4 times).

So lets not waste more time and get started...

my next post will soon hit you, So be ready  :)

I am based in Pune stay at Chinchwad  known as Pimpri Chinchwad so if you ever feel like meeting lets catch up for a Coffee.