How to Market and track the Mobile App Performance

Hi Pals,

Its a lovely and Lazy Sunday morning here in Pune, as I am having my cup of coffee I just did some on-line shopping with the help of mobile App, Isn't the mobile app handy, convenient and perfect for a lazy guy like me know doesn't wish to open his laptop?

After placing the order with Mobile App I expect it to reach my home in the next week. Doing so I wonder how is the performance and user behaviour being tracked or monitored on the mobile App.

As the smartphone revolution is strongly backed by the Mobile Apps  hence its very important to understand how the your App interacts with the users.

To understand this I went to Mobile App Analytics Fundamental its a voluminous data in it. If you have a lot of time you can dig into it or continue reading here.

So lets check how can we  Market and track the Mobile App Performance

Tools for Marketing and Analysis:

You already know the Google Adwords Admob will be new to you, they both can be used to advertise on Google search network and on other mobile apps. there will be a separate article on how to market your app and how to generate revenue with the help your App.

AdMob

You can use AdMob to promote your app, as well, by advertising your app in other developers’ apps. But you can also use AdMob as a publisher by hosting ads for other businesses within your app to generate revenue.

Apps Marketplace

App Store and google play also provide useful data about the users who downloaded your app, they will share from where is user came organically or through campaigns This will be helpful for you.

Google Analytics

Talking about how to check the mobile app performance and tracking,  Google Analytics is a great tool.

Your data from Adwords Campaigns, Admob and also App Market place  can be combined at one place to understand how user can interacts with your app. Now you can better understand about your customers which will help you to refine your next ad campaigns

Conclusion

To promote your app to new users, measure user behaviour, and better understand the performance of your marketing and advertising we need to use all these tools.

In my Next Article I will Talk about Monetising your Mobile App